Elias Vormann

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L05

Mark up supplier facts for machine extraction

Access Query: “schema org for manufacturers”

Students can choose structured data fields that clarify manufacturer identity, products, applications, and evidence without overclaiming.

What this lecture covers

The lecture shows how structured data supports machine extraction when it matches visible page content. I use a teaching example where the schema says “manufacturer,” the page title says “supplier,” and the footer hides the legal entity, creating avoidable ambiguity.