Glossary
Glossary
Plain definitions for the terms used across the course. Each entry notes the lecture that introduces it.
- GEO Lecture 1
- GEO is the practice of making supplier evidence clear enough for generative systems to retrieve, compare, summarize, and cite without distorting product meaning. SEO; GEO focuses on generated answers and cited evidence, not only ranked pages.
- AI-generated supplier answer Lecture 1
- A generated response that names, compares, or describes possible suppliers for an industrial buying problem. Search result; it is a synthesized answer, not a link list.
- Four supplier visibility failures in AI answers Lecture 1
- Four supplier visibility failures in AI answers — erased from the shortlist, widened from precision component maker to general manufacturer, attached to a nearby distributor's authority, cited through an outdated catalogue page. Metric; this is a qualitative classification, not a score.
- Generative retrieval Lecture 2
- The answer-building process in which a system selects source material and uses it to compose a response. Classic crawling; retrieval is tied to answer construction.
- Citation source Lecture 2
- A page, document, listing, or reference used to support a supplier claim in an AI answer. Mention; a mention names the supplier, while a citation source supports the claim.
- Answer surface Lecture 3
- The visible format in which an AI system presents supplier summaries, citations, comparisons, and omissions. Source page; the surface is the generated layer.
- Entity clarity Lecture 4
- Consistent identification of a supplier's name, role, product category, location, and relationships across public sources. Branding; entity clarity is about retrievable identity.
- Structured data Lecture 5
- Page-level machine-readable facts that match visible content about the organization, products, pages, and relationships. Hidden claims; markup must support readable page evidence.
- Answer-ready technical content Lecture 6
- Technical copy that states product identity, application, limits, and evidence in wording a model can quote safely. Promotional copy; it prioritizes repeatable precision.
- Topical authority Lecture 7
- Demonstrated depth around a narrow industrial category through coherent pages, examples, references, and evidence. Site size; a specialist can have narrow authority.
- Locale strategy Lecture 8
- The decision about which supplier facts must appear in German, English, or both for reliable discovery. Translation plan; locale strategy decides evidence placement.
- Crawl access Lecture 9
- The ability of crawlers and answer systems to reach pages and files that contain supplier evidence. Indexing; access comes before durable inclusion.
- Citation path Lecture 10
- The route from a supplier claim to supporting manufacturer, distributor, certification, or trade evidence. Backlink; the path matters because it supports answer claims.
- Citation share Lecture 11
- The proportion of observed answer sets in which the supplier or its sources are cited for a query group. Ranking; it tracks cited appearance, not fixed position.
- GEO readiness audit Lecture 12
- A structured review of entity clarity, content, references, language, access, and measurement for generative visibility. SEO audit; it focuses on answer evidence and citation risk.
- Evidence gap Lecture 12
- A missing, weak, outdated, or hidden source that prevents support for an accurate supplier claim. Content gap; evidence gap is about supportability.
- GEO campaign Lecture 13
- A sequenced set of content, reference, schema, access, and measurement tasks based on an audit. One content sprint; a campaign coordinates evidence repairs.
- Retrieval failure pattern Lecture 14
- A repeated way AI systems select weak evidence, miss stronger evidence, or distort supplier category. One bad answer; the pattern repeats across queries or tools.
- Outdated catalogue citation Lecture 14
- An answer supported by an old catalogue page or PDF instead of current supplier evidence. Archive content; the problem is active citation of stale material.
- Maintenance routine Lecture 15
- A recurring practice for checking answer sets, updating sources, repairing references, and documenting changes. One audit; maintenance keeps evidence current.