Industrial GEO

Make German industrial expertise visible in AI-generated supplier answers.

This free mini-course is for German Mittelstand industrial component manufacturers who want their product identity, categories, applications, and evidence to survive AI search. I show how language models read supplier websites, distributor pages, certifications, catalogues, and trade references, then turn that material into generated shortlists. The course is practical: we audit what AI systems can safely infer, where they get confused, and what source material needs to be clearer.

Open the curriculum About Elias

Four supplier visibility failures erased from the shortlistwidened from precision maker to general manufacturerattached to a distributor’s authoritycited through an outdated catalogue

What the course covers

Across 15 lectures with short self-check tests, I work through GEO as a publishing and evidence practice for industrial suppliers. We look at why a specialist manufacturer is erased from an answer, widened into a vague category, attached to a distributor's authority, or cited through the wrong page. The course is built for people who already understand catalogues, product pages, technical documentation, export buyers, and long B2B sales cycles. It is free, self-paced, and without obligation. Instead of ranking promises, you get a disciplined way to make technical expertise easier for both engineers and AI systems to repeat accurately.

15 lectures
6 tracks
€0 tuition

View curriculum

Read the lecture corpus

The lectures are arranged as a working sequence, from basic GEO foundations to audits, source quality, technical access, measurement, and maintenance. You can read them in order or return to a specific problem when a supplier answer looks wrong.

L01 Define GEO through supplier shortlist failures Entities L02 Trace how models retrieve and cite supplier sources Sources L03 Compare German AI answer surfaces for suppliers Sources L04 Clarify brand entities before content expansion Entities L05 Mark up supplier facts for machine extraction Access L06 Write technical claims models can safely quote Content

Entities
Sources
Language
Content
Access
Measurement

All lectures

Glossary

Start from shared definitions

GEO

Making supplier evidence clear enough for generative systems to retrieve, compare, and cite without distorting product meaning.

Open the glossary

Make your supplier identity easier to cite, compare, and repeat.

Start with the course structure, then use each lecture as a small audit of your own source material.

Start learning